Be Wrong to be Right
By Paul Newman. Thomas Edison quoted it best: “I have not failed. I’ve just found 10,000 ways that won’t work.” If you’re any bit like me, you’re the kind of person that can’t help but believe that...
View ArticleJourneys
by Paul Newman There’s a little old woman with a little white dog on my morning train walk and she always smiles and waves. There’s a guy that walks around Union Square with a cat on his head asking...
View ArticleHappy People
By Jim Moran When I’m thinking about an ideal client, traits like intelligent, decisive, organized, and calm come to mind. But let’s throw in a new one as I don’t often hear it…HAPPY. Yes, I want happy...
View ArticleInsight
By Simon Hunter “If we build it, they will come.” “Five percent. If I can only get five percent of my customers to buy another one, I’ll make my targets.” Marketing myopia may work for some people. But...
View ArticleMagna Testimonial
“Five years into Magna’s existence, and having experienced exponential growth, we decided that instead of tirelessly debating how to express all of the exciting things we were doing in words and...
View ArticleWhy Brand?
By Dean Crutchfield There’s a lot of confusion about what brand can do for a business. It’s key to recognize that brand is a reservoir of cash that’s not yet on the income statement, and a promise that...
View ArticleFirst Impressions
By Paul Newman “What is branding?” I probably get asked that question at least once a month from friends and acquaintances. I tell them it’s like meeting a person for the first time. Sometimes you like...
View ArticleA pin in the map
By Simon Hunter The next time you visit Google Maps drop a pin on the corner of Eager St and North Wolfe St in East Baltimore. Use the street view function and have a look around. What are you seeing?...
View Article
